At Salem Community High School, the holiday season has taken on a deeper meaning thanks to the dedicated efforts of Kelsey Pogue and Lynnsey Heinzmann. Together, these educators have led an initiative to ensure that every student in the building receives a gift card during the holidays—spreading joy and fostering a sense of connection within the school community.

The program began humbly five years ago, when a local church donated a small stack of prepaid gift cards for distribution among students. “It wasn’t much—about 20 or 25 cards for random restaurants,” Kelsey recalls. “But seeing the students’ faces light up when they got a $20 Domino’s gift card was priceless. It planted the seed for something bigger.”

Motivated by that initial experience, Kelsey and Lynnsey decided to expand the effort the following year. Seeking donations from staff and the community, they distributed Walmart gift cards to students. “Even a $15 card made a difference for kids who wanted to buy a friend or sibling a small gift for Christmas.”

The initiative has grown dramatically since then. Now in its fifth year, the project has expanded to ensure that every Salem Community High School student receives a gift card, regardless of their circumstances. “We wanted to do something for everyone,” Kelsey says. “Even if it’s just $5 for ice cream or tacos, it’s about letting each student know they’re seen and valued.”

The project’s success is a testament to the generosity of Salem’s staff and community. Teachers have contributed by participating in a “jeans for donations” program, paying $20—and often more—for the privilege of wearing jeans during November and December. Local businesses like Dairy Queen, 6:10 Coffee Company, and Chuck’s Place have donated gift cards, while community members have provided monetary support. “One anonymous donor slipped a Subway gift card into my mailbox,” Kelsey shares. “It’s heartwarming to see how people step up to make this happen.”

The impact on students has been profound. “We’ve seen kids who are so excited to get something as simple as a $5 gift card,” Lynnsey says. “Last year, one student immediately used her Walmart card to buy her little sister a Christmas gift. Moments like that remind us why we do this.”

For many students, the gift cards are more than a monetary token—they’re a reminder that they’re supported. “We’ve had tough kids break down in tears because they felt seen,” Kelsey says. “It’s incredible to watch the ripple effect of generosity in action.”

The logistics of managing donations and distributing cards have become more sophisticated over the years. Staff members use spreadsheets to track contributions, and the school partners with local programs like RaiseRight, which provides gift cards while generating funds for Salem’s sports boosters. “It’s a win-win,” Kelsey notes. “We can support local businesses, give back to the school, and make this project sustainable.”

The effort has also inspired a spirit of giving among students. “We’ve had kids use their cards to treat friends or buy gifts for family members,” Lynnsey says. “It’s a beautiful example of paying it forward.”

The program’s inclusivity extends to all students, not just those with financial needs. “It’s important that every kid gets something,” Kelsey emphasizes. “Even students whose families don’t need extra support love getting a gift card. It gives them a chance to grab lunch with friends or treat themselves.”

As SCHS prepares for this year’s distribution, the response from the community has been overwhelming. “This is our biggest year yet,” Lynnsey says. “We’re blown away by how many people want to help.”

For Kelsey and Lynnsey, the gift card project is about more than holiday cheer—it’s about modeling the values of generosity and kindness. “As educators, we’re not just teaching academics,” Kelsey says. “We’re teaching our students what it means to care for others.”

Thanks to their dedication and the unwavering support of Salem’s community, the program has become a cherished tradition. “It’s amazing what a simple gesture can do,” Lynnsey reflects. “A little kindness goes a long way, and it reminds us all of the power of giving.”

In Salem, the holidays are a time of connection, celebration, and hope—proof that small acts of kindness can light up an entire community.